[vc_row][vc_column][vc_column_text]FORM portfolios had the good fortune of being shown around Hotel Alexandra in Copenhagen. Hotel Alexandra is a design specific hotel a stone's throw away from town hall and Tivoli Gardens.[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth="true" fullwidth_content="false" css=".vc_custom_1477059748906{margin-top: -105px !important;}"][vc_column][mk_gallery images="647,643,640,621,620" style="style1" margin_bottom="-8"][mk_gallery images="618,617,614,615,613" style="style2" margin_bottom="40"][/vc_column][/vc_row][vc_row el_class="mk-single-content"][vc_column][vc_column_text]The hotel’s 61 rooms are all individually decorated with design themes. Standard rooms are decorated with wallpaper, textiles, literature and objects from either the 50s or 60s, but the hotel also has one recently decorated 70s themed room. Hotel Alexandra furthermore features 8 designer specific deluxe rooms including a Finn Juhl room, an Arne Jacobsen room, a Nanna Ditzel Room and a Hans J. Wegner room - plus 1 Verner Panton suite.

67% of Hotel Alexandra’s guests choose to stay due to the hotel’s design profile. Not only does the hotel’s design universe brand the hotel and inspire guests - having a different, very specific business profile also attracts free press. On a daily basis, owner Jeppe Mühlhausen is contacted by journalists, interior magazines and bloggers wanting to write about the hotel, lowering marketing costs.

Hotel Alexandra is a great example of how a strong design business profile can be profitable and beautiful at the same time.

If you wish to read more about Hotel Alexandra’s unique rooms see these articles for more information:

To accommodate their guests’ design enthusiasm, Hotel Alexandra has created a free app, listing their favourite markets, restaurants, design venues, museums and other sights in Copenhagen.

Photos: courtesy of Hotel Alexandra

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